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WELCOME TO ADVANCED TRAINING MADE SIMPLE!

Your journey to a championship-caliber retriever starts here. Advanced Training Made Simple brings you the exact methods Frank Price used to become the only trainer/handler to train and handle dogs to FC, AFC, and GRHRCH titles. Additionally, Frank has produced a Purina High Point Derby Champion and many others on the National Derby List. From steady hunting companions to elite-level champions, we help you advance your dog's skills with confidence. Explore these representative lessons and join our community to access the full library.

 

Check out this inventive water training session featuring Ron and Rip, the 2025 SRS Amateur Crown champions, fresh off their victory in Shreveport!

Learn More: $99 Annual or $19 Monthly LIMITED TIME OFFER
 
Water Tune-Up Drill: Larry Little and HRCH Jack MH tackle a tune-up drill for the first time at the 2025 North Louisiana HRC Spring Seminar. This drill is designed to sharpen casting precision and handling response on water blinds.
 
Championships are won or lost on the water, and without a solid foundation in water work, your chances of success are greatly reduced.  The ATMS video library contains 28 videos of actual training sessions focused on producing the best foundation possible for water work that will stay with your dog its entire life.  And the lessons are completed with essentially NO collar pressure to promote an excellent attitude that will benefit your dog for years to come.  This preview video is a small sampling of the Water Basics for Life program as written by Frank Price and published in Retriever News.
 
Join me as we put our dogs to the test with challenging “cheaty” water marks—asking them to swim past tempting  points and confidently cross a channel to complete demanding water marks. Along the way, I’ll break down the key factors that influence each retrieve and show you how to implement effective corrective measures that build understanding, not confusion—helping you fix problems without creating unintended consequences.
 
Ever wondered what it takes to win a Derby? Go behind the scenes as we break down all four series of a recent trial. I’ll be analyzing the factors, the marks, and the split-second decisions that define a top-tier performance. The judges set a masterful test—now, see how these young dogs met the challenge. Join ATMS and learn the blueprint for training and handling at the elite level.
Learn More: $99 Annual or $19 Monthly LIMITED TIME OFFER