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Advanced Training Made Simple 

   by Frank Price

Essential Skills to Advanced Performance

Build a World Class Retriever to compete at the highest levels of Field Trials and Hunt Tests.

... and yes, these dogs will hunt!

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Introduction to Advanced Training Made Simple

 

Proven in the Field

Frank Price has trained and handled Field Champions, Amateur Field Champions, Grand Hunting Retriever Champions, and Master Hunters; placed multiple dogs on the National Derby List; and trained FC AFC Bayou Magic’s Fannie Quigley, the 2021 Purina High Point Derby Dog.

Who is ATMS For?

Field Trial

Hunt Test

Gun Dogs

How ATMS Helps You Train More Effectively

  • Follow clear step-by-step progressions from essential skills through advanced performance.
  • Learn to read your dog and adjust training to the individual rather than forcing a predetermined response.
  • Teach concepts thoroughly instead of continually testing your dog.
  • Develop confident water work, responsive handling, dependable marking, and stronger blind retrieves.
  • Understand how individual drills and lessons fit into the complete training progression.
  • Build the confidence, momentum, and control needed for field trials, hunt tests, and dependable gun dog work.

  

ATMS Annual Membership — $179/year

Unlock full access to all current and future training videos and written narratives for one year. Membership also includes standalone courses like Ultimate Lines Made Simple as seen in Retriever News. Membership renews annually and you can opt out anytime after the first year. 

$179.00 USD every year
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What are others saying?

"Wow! I love this training material. The layout, the videos, but this system to train dogs is the best I've seen—and I've learned from the very best.

I wish I could pay Frank to teach me all this and delete the videos! I don't want to compete against other people knowing this stuff. I mean that as the highest compliment.

Fantastic videos, presentation, and content. I'm so glad I joined ATMS!"

— Wade Cashion
Owner & Head Trainer, Texas Duck Dogs
Trainer and Handler of the 2025 Purina High Point Derby Dog

“Your approach is methodological, effective and relies on teaching—not forcing the dog into submissive compliance. … I really value your simple, procedural approach to training retrievers.”

— Christopher Hockett

Wayne Foster

Thank you for sharing!!! You always make training look so easy, your videos are very informational and professionally done.

Dan Zamanski

Thanks Frank Price! Appreciate you sharing all your expertise!

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